THEORIE

Platinum Effects Color Therapy Shampoo (Sulfate-Free)

Platinum Effects Shampoo is a concentrated formula that neutralizes brassiness and yellowing in even the most resistant hair types. Potent micro-pigments tone, color correct, and rebalance light shades in as little as one wash. This two-part system gently alters the pH of strands allowing for the deposit of color and the infusion of essential nutrients and then seals the cuticle to restore balance and radiant shine.

Purchase options

One-time purchase

£16.00 GBP

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£13.60 GBP

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Delivery every 2 months, 10% off
Delivery every 3 months, 7% off

Auto-renews, skip or cancel anytime.

Purchase options

One-time purchase

£21.00 GBP

Subscribe and save

£17.85 GBP

Delivery every month, 15% off
Delivery every 2 months, 10% off
Delivery every 3 months, 7% off

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option

£16.00 GBP

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Fragrance

A bloom-forward bouquet of romantic rose, lily and jasmine with the sultry edge of amber.

Ingredients

INGREDIENTS: AQUA (WATER), COCAMIDOPROPYL BETAINE, SODIUM C14-16 OLEFIN SULFONATE, DISODIUM LAURYL SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, SILK AMINO ACIDS, CLITORIA TERNATEA FLOWER EXTRACT, GINKGO BILOBA LEAF EXTRACT, SALVA OFFICINALIS EXTRACT, KERATIN, BETAINE, CITRUS GRANDIS FRUIT EXTRACT, PARFUM, GLYCERYL STEARATE ARGANIA SPINOSA KERNEL OIL, VITIS VINIFERA (GRAPE) SEED OIL, POLYQUATERNIUM-10, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, SODIUM CHLORIDE, CI 60730 (ACID VIOLET 43) DISODIUM EDTA, CITRIC ACID. CAUTION: AVOID CONTACT WITH EYES. FOR EXTERNAL USE ONLY

Suitable for

Straight
Wavy
Curly
Coily
All Hair Types

Instructions

Directions: Pump generously into palms and apply to scalp massaging into a rich lather. Allow product to remain in hair for 2 minutes depending on your desired level of Rinse and apply companion product: THEORIE Platinum Effects Conditioner.